Begüm has 14 years of sales, marketing, com-ex management and consultancy experience gained at pharmaceutical, personal care and logistics industries.

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Begüm has led numerous end-to-end commercial transformation projects, both locally and globally, demonstrating her exceptional leadership skills and strategic insights. Her ability to build high-performing teams and identify top talent through recruitment and assessment has been instrumental in achieving organizational goals.

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As an ICF accredited Executive Coach, Begüm helps leaders improve their management capabilities and drive innovation within their organizations. Her objective guidance and tailored support have empowered executives to unlock their full potential and achieve remarkable results.

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From 2021 till founding LeadXcellence, she assumed various assignments as a freelance consultant.

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Main Expertise Areas : Sales, Marketing, Commercial Excellence, Executive Search and Assessment, Executive Coaching and Mentorship, Performance Management

Main Industries : Life Sciences, FMCG, Logistics, Technology, E-Commerce